Sarah Bechel headshot
Principal Automation Engineer · Naturally Logical

Sarah Bechel

System recovery. Strategic automation. That's where I live, under my practice, Naturally Logical. I move into unfamiliar, fragmented systems, figure out how they actually work, and rebuild them so the people who use them can run and evolve them without me. I map how the work really happens, stabilize the failure points that matter, and build systems leadership trusts enough to stop worrying about.

LinkedIn · linkedin.com/in/serruhb Location · Amesbury, MA Email · sarah@naturallylogical.com
My Story

How I got here.

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I've been fascinated by AI and systems logic for a long time. My background is rooted in mathematics and data analytics, but my path into AI and automation actually started somewhere pretty unexpected: I used to own a dog training business.

Training a dog means breaking complex behavior down into small, modular pieces. You pair simple signals, layer steps on top of each other, and set clear boundaries around reinforcement so the outcome is predictable. Designing autonomous AI agents works almost exactly the same way. You're teaching a system to handle complex tasks by chaining together modular skills and setting strict guardrails around what it's allowed to do.

Professionally, I'm driven by what I call productive efficiency. If I catch myself doing a manual, repetitive task two or three times, my instinct is to figure out how to automate it, whether that means writing APEX code, configuring an integration pipeline, or just building the tool myself. When something in my own life didn't work the way I needed it to, I didn't wait around for someone else to fix it. I re-engineered it and built my own app instead.

That instinct is the throughline in my career: taking broken, noisy data environments, from ERPs to Salesforce CPQ workflows to agentic chatbots that cut support volume and saved $1M a year, and turning them into clean, reliable systems people can actually trust.

Professional Summary
Principal Automation Engineer specializing in AI & process automation across Salesforce, NetSuite, and Workato.

I'm an automation and AI engineer with extensive experience across large, complex data environments, technology strategy, and intelligent transformation. I move quickly into unfamiliar systems, figure out how they actually work, and design scalable integration and automation solutions that improve processes and speed delivery.

I have deep experience across Salesforce, NetSuite, and ERP ecosystems, with a track record of turning business problems into data-driven systems that improve efficiency, sharpen decision-making, and support scalable growth across SaaS and healthcare organizations.

Strategic Highlights
What I optimize for: scale, clarity, and measurable outcomes.
  • Founded Naturally Logical, partnering with SaaS, healthcare, and operations-heavy clients to diagnose and stabilize broken automation and data systems.
  • Deployed an AI agent chatbot at Tebra that drove 50 qualified leads in its first month and cut support volume 20%, saving roughly $1M annually.
  • Automated Salesforce CPQ and NetSuite workflows, surfacing forecasting metrics leadership had never had visibility into.
  • Delivered roughly $700K in cost savings through automation and vendor engagement at WETT.
  • Consolidated a 5-FTE manual invoicing operation into one automated workflow at SHI.
Skills

Core technologies

Across programming, integration, AI, analytics, and automation.

Programming & Scripting
  • Python, VBA, SQL, JavaScript, HTML & CSS, Ruby, C#, APEX, D3
  • Linux
Enterprise Software & ERPs
  • Oracle (Fusion, NetSuite, ERP)
  • MS Dynamics (CRM & ERP)
  • Salesforce (CPQ, Propel PLM)
Integration & Automation
  • Workato
  • Boomi
  • MuleSoft
  • Power Automate
AI & Intelligent Automation
  • Agentic Systems Design, Prompt Engineering, AI Guardrails & Governance
  • Microsoft Copilot (Power Automate, M365 Apps), Workato GenAI
  • DeepSearch & RAG Frameworks, Claude (& Cowork), OpenAI
Data Analytics & BI
  • Power BI, Tableau, Excel, Airtable
  • PostgreSQL, Snowflake, BigQuery, MongoDB, Redshift
Collaboration & Productivity
  • M365, Google Workspace, SharePoint
  • Confluence, Lucidchart, Figma, Visio
  • Jira, Asana
Experience

Professional Experience

Roles focused on enterprise AI, automation, and systems design.

Naturally Logical | Principal Automation Consultant (Independent)
June 2026 – Present

Remote · Partnering with SaaS, healthcare, and operations-heavy clients to diagnose broken automation and data systems, then rebuild them so the team can actually maintain them.

  • Lead Salesforce, NetSuite, and ERP process redesigns that prioritize clean data and long-term ownership over quick fixes.
  • Design AI-assisted workflows, including chatbots, reconciliation engines, and agent frameworks, with governance and knowledge transfer built in from day one.
  • Kick off each engagement with structured discovery: gather requirements directly from leadership and frontline teams, assess the gap between what a client thinks they have and what's actually running, then scope the roadmap around what the systems need.
  • Architected Microsoft 365 Copilot configurations and governance frameworks across multiple user groups with varying permission levels, using M365 Admin Center and Intune while enforcing Purview data security rules and sensitivity labels to meet enterprise compliance and ITAR standards.
  • Configured Microsoft Copilot policy controls through Intune and M365 Admin Center, setting role-based permissions, hardware shortcut mappings, and change management standards for secure adoption.
Tebra | Senior AI & Automation Engineer
July 2024 – June 2026

Remote (Newport Beach, CA) · Built the AI strategy for Tebra's business systems operations, weaving automation into core operational and customer-facing processes.

  • Deployed the agent chatbot, which pulled in 50 qualified leads in its first month and cut support volume 20%, saving roughly $1M annually.
  • Automated Salesforce CPQ and contract amendment workflows, surfacing forecasting metrics the business had never been able to see before.
  • Created an agent to assist in financial analysis and forecasting on existing data frameworks.
  • Designed a customer profile tool paired with a DeepSearch agent, cutting research time from 15–20 minutes to under 2 so reps could respond in the moment.
  • Drove data modeling, process engineering, and automation across Salesforce and NetSuite, keeping AI strategy tied to where the business was headed.
  • Built and deployed AI agents and workflows integrated with enterprise systems through APIs, connectors, and automation platforms, owning testing, permissions, deployment, and user adoption end to end.
Allegro MicroSystems | Senior Business Systems Analyst
Jan 2023 – Jan 2025

Manchester, NH · Modernized enterprise systems and analytics; built foundations for scalable automation through governance and reporting.

  • Stood up KPI-driven reporting and adoption tracking, giving teams clearer data ownership and faster deployments.
  • Built a Salesforce change management process that sped up request handling and tightened governance on system changes.
  • Created the company's first cross-team reporting, giving leadership visibility into productivity and role alignment.
  • Designed the first modular enablement content framework, so documentation and training could stay current instead of going stale.
  • Built a document lifecycle automation system for manufacturing operations, with real-time updates, version control, and streamlined reviews.
WETT | Operations Project Lead
Jul 2021 – Dec 2022

Austin, TX · Directed operational technology modernization integrating data, automation, and knowledge systems across transmission infrastructure.

  • Delivered roughly $700K in cost savings through tracking, automation, and tighter vendor engagement.
  • Automated RTAC and SCADA functions, which improved reliability and cut downtime.
  • Engineered a substation validation process that caught naming and assignment errors before they became commissioning problems.
  • Maintained Oracle asset management systems and standardized commissioning to keep things compliant and consistent.
  • Partnered with Finance to reconcile ledgers and sharpen financial accuracy across divisions.
  • Wrote the documentation, playbooks, and training that let these practices scale past me.
SHI | Operations Analyst
Mar 2020 – Jul 2021

Austin, TX · Built automation, reporting, and documentation standards to improve throughput and data integrity across operations.

  • Consolidated two manual invoicing teams (five FTEs) into one automated workflow, shifting the work from data entry to data integrity.
  • Led automation and process redesign that sped up invoice turnaround and cut errors.
  • Built Power BI dashboards that let leadership make calls faster.
  • Managed database ETL and compliance documentation for secure, accurate reporting.
  • Set documentation standards that made knowledge sharing across the team stick.
Certifications

Certifications

Ongoing credentialing across AI, automation, and platform tooling.

AWS & Airtable
  • AWS Certified Machine Learning Engineer – Associate (MLA-C01): in progress, expected October 2026
  • Airtable – Agentic Systems Design
  • Airtable – Airtable Builder
  • Airtable – AI-First Foundations
Workato
  • Workato – Foundations Pro I & II
  • Workato – Gen AI & Business Operations
Education

Education

Formal study supporting analytics, systems thinking, and applied problem-solving.

University of Texas, McCombs School of Business

Data Analytics

Columbia College / Midlands Technical College
  • Columbia College: Mathematics & Chemistry
  • Midlands Technical College: Associate Degree

Tell me about the system you imagined versus the one you have today.

No sales pitch, just a direct read on what's happening and what it would take to fix it.

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